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Title:
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E-MARKETING IN DIGITAL LIBRARIES |
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Author(s):
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Soraya Ziaei |
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ISBN:
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978-972-8924-35-5 |
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Editors:
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Piet Kommers (series editors: Piet Kommers, Pedro Isaías and Nian-Shing Chen) |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Digital libraries; Marketing; E-marketing; Marketing mix |
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Type:
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Reflection Paper |
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First Page:
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479 |
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Last Page:
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482 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Marketing, due to influences Internet has had on it, has been faced tangible by development and change. Regarding role
of marketing in the introduction and provision of library services, the present article considers its concept and role in the
digital libraries (DLs). Also, marketing mix both in traditional and electronic form and in the context of DLs is indicated. |
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