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Title:
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E-COMMERCE, INTERMEDIATION AND INTELLIGENT SOFTWARE AGENTS |
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Author(s):
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Davide Gualerzi , Elena Lodi , Linda Pagli |
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ISBN:
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972-9027-53-6 |
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Editors:
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Pedro Isaías |
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Year:
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2002 |
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Edition:
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Single |
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Keywords:
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Electronic commerce, intermediary, marketing, e-agents. |
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Type:
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Short Paper |
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First Page:
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515 |
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Last Page:
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519 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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We investigate a set of problems that appear central at this stage of development of e-commerce.
In the business to consumer markets the fundamental constraints are the inadequacy of web sites design and implementation, combined with a lack of effective strategies of marketing on line. This suggests that the question of intermediation in electronic markets has been poorly investigated. Recent developments in the field of electronic commercial agents and protocols can address more effectively the issue.
We suggest ways to obtain better results, therefore enhancing networks capabilities and effectivness of electronic markets. In particular, a simplified marketplace architecture, based on a unique intermediary, for a specific application is presented. |
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