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Title:
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E-COMMERCE IN SERBIA: A CASE STUDY |
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Author(s):
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Bob Travica , Ejub Kajan , Borislav Joanov , Marijana-vidas Bubanja , Emilija Vuksanović |
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ISBN:
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972-8924-23-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2006 |
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Edition:
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Single |
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Keywords:
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E-commerce, transportation, delivery, telecommunications, software, e-banking, education, legislature, customer behavior |
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Type:
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Full Paper |
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First Page:
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19 |
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Last Page:
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26 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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A qualitative investigation into conditions for diffusing e-commerce in Serbia was conducted based on a multidimensional model. Serbia, which occupies an important geographical location in southeast Europe, descended on a path of economic changes after a decade of stagnation. Our main finding is that the process of diffusing e-commerce in Serbia resembles a car hesitating at a traffic light because all lights are flashing simultaneously. The software industry, e-payment/e-banking, and legislature give a pass to e-commerce, telecommunications and customer attitudes halt it, while the state of traffic/delivery and education act like the ambivalent yellow light. A strategy of B2B e-commerce could be a catalyst for pulling together the facilitating conditions and engaging Serbia in global electronic economy. |
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