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Title:
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E-AUCTION WITH THAI RICE EXPORT |
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Author(s):
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Hathairat Kaweewarakorn , Nitaya Wongpinunwatana |
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ISBN:
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978-972-8924-78-2 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2009 |
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Edition:
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1 |
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Keywords:
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e-Auction, online auction, fair price, rice export. |
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Type:
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Full Paper |
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First Page:
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423 |
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Last Page:
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431 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this research is to analyze and design the suitable e-auction for Thai rice export which will create the fair
price to both buyers and sellers. This research applies qualitative research by using depth interview to answer five
research questions: (1) What type of e-auction is suitable for Thai rice export? (2) How can that suitable e-auction create
trust between buyers and sellers? (3) How can the suitable e-auction make the e-auction operation auditability? (4) How
can the suitable e-auction make bidding price to be dynamic pricing? and (5) How can the suitable e-auction create the
fair price to both buyers and sellers? The result of this research indicates that the suitable e-auction for Thai rice export
which will create win-win advantages for both buyers and sellers are English auction with reserve price. This type of eauction
displays information about the reserve price and the best bids price but does not show the name of bidder. In
addition, all bidders must register into e-auction and open L/C before buyers are allowed by sellers to access to the eauction
system. The e-auction uses real time with limit period of time for bidding. |
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