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Title:
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DYNAMIC INFORMATION VISUALIZATION IN B2C E-COMMERCE |
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Author(s):
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Mao Lin Huang , Bernard Doyle |
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ISBN:
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972-9027-53-6 |
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Editors:
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Pedro Isaías |
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Year:
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2002 |
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Edition:
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Single |
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Type:
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Full Paper |
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First Page:
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73 |
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Last Page:
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80 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper describes the application of dynamic information visualization in the field of B2C e-Commerce. We discuss the traditional approaches for conducting B2C e-Commerce as well as some recent applications of visualization techniques in the field. We then present the research work done by us. We discuss the development of a 2D interactive visual interface for navigating large online product catalogs. We introduce our framework for Visual Online Shopping. This is a common activity in on-line e-Commerce. We discuss the application of the OFDAV browser as a means to assist buyers in navigating large product information spaces dynamically with a sense of information space. This technique helps buyers to select appropriate products by mouse-clicks in the visualization. The prototype is written in Java, JavaScript and PHP Script that simulates the online shopping experience. They are applicable to any e-commerce online purchasing application |
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