|
Title:
|
DEVELOPMENT OF A FRAMEWORK FOR UNDERSTANDING ONLINE CONSUMER BEHAVIOUR |
|
Author(s):
|
Lillian Clark , Peter Wright |
|
ISBN:
|
978-972-8924-35-5 |
|
Editors:
|
Piet Kommers (series editors: Piet Kommers, Pedro Isaías and Nian-Shing Chen) |
|
Year:
|
2007 |
|
Edition:
|
Single |
|
Keywords:
|
Human-Computer Interaction, Electronic Commerce, |
|
Type:
|
Short Paper |
|
First Page:
|
305 |
|
Last Page:
|
309 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
Developing conceptual models of user behaviour is a prerequisite of interaction design, however methodologies such as
task analysis or participatory design are often inadequate when designing online shopping sites due to the complexity and
diversity of online consumer behaviour. To address this shortcoming a framework for conceptual modelling is needed
that facilitates comprehension of online consumer behaviour within interaction design. To develop this framework,
interviews and observations were conducted with 24 online shoppers across three domains Grocery, Travel and
Christmas shopping. By integrating previous research into online and terrestrial consumer behaviour with the results of
the ethnographic studies, seven themes of online consumer behaviour have been identified as the basis for the framework. |
|
|
|
|
|
|
