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Title:
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DETERMINANTS OF ONLINE SHOPPERS WEB SITE CHOICE AND PERCEPTIONS: AN EMPIRICAL ANALYSIS OF KEY DIMENSIONS OF B TO C ONLINE TRAVEL AGENCIES WEBSITES |
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Author(s):
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Christine Amir |
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ISBN:
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978-972-8939-76-2 |
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Editors:
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Gunilla Bradley, Diane Whitehouse and Angela Lin |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Online consumer perception, travel web site evaluation, segmentation |
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Type:
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Full Paper |
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First Page:
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3 |
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Last Page:
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11 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This article involves an empirical application in the online travel industry. The purpose of the present paper is to investigate the determinants of consumer choice of travel web site and analyzes factors influencing travel web site perception regarding three major online agencies web sites. Several drivers of attitudes and intentions have been identified. A survey-based data on 200 online travel purchasers were analyzed using multivariate analysis techniques and more particularly exploratory factor analysis, cluster procedure and ANOVA analysis. Findings provide implications for travel web site managers and serve a basis to direct their efforts and emphasize the most salient attributes for an enhanced web site. |
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