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Title:
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DECISION-MAKING UNDER UNCERTAIN ONLINE INFORMATION: THE ROLE OF WEB GOVERNANCE |
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Author(s):
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Varol Kayhan, Anol Bhattacherjee |
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ISBN:
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978-989-8533-01-2 |
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Editors:
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Bebo White, Pedro Isaías and Flávia Maria Santoro |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Information use, expert governance, community governance, governance credibility |
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Type:
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Full Paper |
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First Page:
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261 |
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Last Page:
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268 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper examines how people make decisions when faced with information of uncertain quality from online web sites, using governance mechanisms or heuristic tools such as the number of edits, reviews, and ratings by in-house experts or by external community users of those web sites. We examine the efficacy of two alternative governance mechanisms expert and community governance in assuring users of the quality of website information and helping them make decision choices. Using a positivist research approach, we use the elaboration-likelihood model to postulate a set of research hypotheses related to governance credibility that are empirical tested using a web-based experimental study. Our results indicate that governance credibility has positive effects on peoples intended and actual use of web-based uncertain information and their perceptions of the quality of such information. |
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