|
Title:
|
DATA QUALITY IN WEB PORTALS FOR INTERACTION WITH OTHER PEOPLE |
|
Author(s):
|
Carmen Moraga, Mª Ángeles Moraga, Angélica Caro, Rodrigo Romo Muñoz, Coral Calero |
|
ISBN:
|
978-989-8533-09-8 |
|
Editors:
|
Bebo White and Pedro Isaías |
|
Year:
|
2012 |
|
Edition:
|
Single |
|
Keywords:
|
Data quality, web portal, user preferences |
|
Type:
|
Full Paper |
|
First Page:
|
68 |
|
Last Page:
|
75 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
Web portals for interaction with other people are being used on an ever-increasing basis. However, there is a great deal of competition to stay in the market and obtain user-loyalty. In this respect, we consider that the quality of the data provided by these Web portals may influence the opinion that their users have of them. Moreover, aspects such as gender and age range may influence the aspects that are believed to be most important when evaluating the quality of the portal. In this paper, we attempt to analyse this perception. We have therefore selected a set of data quality characteristics with which we shall work and which are related to the quality of this type of portals. We have then created surveys with which to discover users opinions of these characteristics, and we have analysed the results obtained. Finally, we have studied the influence of the demographic aspects of gender, age range, level of studies and type of organisation to which the users are linked to see which data quality characteristics are most important according to these aspects. An example of the results obtained is that, men place more importance on data which are oriented towards a destination community (Applicability), whilst women are more concerned that data should be reliable (Reliability). |
|
|
|
|
|
|
