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Title:
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CRGOURMETCOFFEE.COM:
USING E-COMMERCE TO MITIGATE THE COFFEE
PARADOX IN COSTA RICA |
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Author(s):
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Francisco J. Mata and Irene Hernández Ruiz |
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ISBN:
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978-989-8533-90-6 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2019 |
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Edition:
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Single |
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Keywords:
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E-commerce, Coffee, Costa Rica, Coffee Paradox |
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Type:
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Full Paper |
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First Page:
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135 |
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Last Page:
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144 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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We present the background and the design and development considerations for an electronic platform to sell Costa Rican
roasted coffee through e-commerce, referred to as crgourmetcoffee.com (https://www.crgourmetcoffee.com). This
system is proposed as a solution to mitigate the coffee paradox ?phenomenon that makes the coffee prices received by
famers in developing countries to be increasingly lower, despite a growing demand for this product. In this regard,
crgourmetcoffee.com is aimed at enabling Costa Rican coffee farmers to sell directly its coffee to final consumers in
developed countries, eliminating intermediaries in an effort to allow producers to obtain higher price margins. |
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