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Title:
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CONSUMER PERCEPTION ABOUT SUSTAINABLE LUXURY APPAREL |
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Author(s):
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Jagriti Mishra |
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ISBN:
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978-989-8704-00-9 |
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Editors:
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Theodora Issa, Nurfadhlina Mohd Sharef, Tomayess Issa and Pedro Isaías |
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Year:
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2013 |
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Edition:
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Single |
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Keywords:
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Sustainability, luxury, brands, designers, apparel |
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Type:
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Short Paper |
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First Page:
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102 |
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Last Page:
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106 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The paper focuses on the study of consumer perception about sustainable luxury apparel and how it affects their buying behavior. The various research questions which were addressed through this survey include the various factors which affect the consumers buying behavior for sustainable luxury apparel. The research also studies the level of awareness of consumers towards sustainable fashion apparels. The research was qualitative in nature where 30 respondents were interviewed in two popular luxury destinations in major cities of India Delhi and Mumbai. The respondents were subjected to various questions about the reasons why they buy these products, whether or not they will buy the products if charged by extra amount and whether they would buy these products even if it is not their preferred brand. Inquiry was also made regarding acceptability of these brands, sustainable packaging material & general awareness about the concep |
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