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Title:
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CONSUMER LOYALTY TOWARDS ONLINE SERVICE PROVIDER: THEORETICAL MODEL OF RELATIONAL DETERMINANTS TOWARDS TRAVEL WEBSITE |
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Author(s):
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Christine Amir |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Consumer e-loyalty, trust, relationship marketing, online services |
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Type:
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Full Paper |
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First Page:
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136 |
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Last Page:
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143 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this paper is to identify the key determinants of consumer e-loyalty. This work proposes a consumer
loyalty model that incorporates a relational vision within the context of online services: Trust, satisfaction, perceived
value and commitment are essential components of relationship marketing that will help us discern the main drivers
influencing consumer loyalty towards a travel website. Based on the theoretical model, a set of hypotheses is formulated.
We also present the methodology to examine these hypotheses. |
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