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Title:
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COMMUNITY DRIVEN COMMERCE: DESIGN OF AN INTEGRATED FRAMEWORK FOR SOCIAL SHOPPING |
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Author(s):
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Peter Leitner , Thomas Grechenig |
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ISBN:
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978-972-8924-49-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Social Shopping, Community Driven Commerce, Framework |
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Type:
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Poster/Demonstration |
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First Page:
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353 |
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Last Page:
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356 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The fast evolution of the internet has tremendously increased the variety of modern communication possibilities for
people, offering new sources for social contacts via communities and networks. Likewise, there exists a steadily
increasing demand for social e-commerce, an emerging phenomenon also called social shopping. Especially applicable
for B2C and C2C e-commerce, social shopping is currently characterized by offering platforms where consumers
collaborate online, get advice from trusted individuals, find the right products of a repository and finally purchase them.
This paper illustrates an integrated framework for social shopping as basis for a new prototype system. For the design of
the framework, conventional community and shopping systems as well as existing best practice social commerce models
were analyzed in detail. The presented results highlight core entities, functions and interactions of the social shopping
concept, summarized in a concise diagram. |
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