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Title:
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BUSINESS OBJECTIVES OF E-COMMERCE MARKETPLACES |
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Author(s):
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Sabine Zumpe |
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ISBN:
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972-98947-8-7 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2004 |
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Edition:
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Single |
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Keywords:
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Business objectives, virtual marketplaces, hierarchy of goals, success measurement. |
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Type:
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Oral Presentation - 30 minutes |
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First Page:
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71 |
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Last Page:
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78 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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As a result of the present research work, strategies for successful e-commerce marketplaces are developed. As the meaning of success is different for each B2B-Marketplace, the marketplaces business goals and the assumptions about possible relations between goals and strategies are identified. The degree of the goals attainment is an important factor for choosing a successful strategy. The dependencies between goals, the chosen strategy and the degree of the goals realization can be drawn and explained as a hierarchy. The conclusions of this are recommendations about the failure of virtual B2B-Marketplaces in general and actions to be taken to prevent this or to reorganize the business. |
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