|
Title:
|
BARRIERS OF ONLINE SHOPPING IN DEVELOPING COUNTRIES: CASE STUDY IRAN |
|
Author(s):
|
Omid Bigdeli , Sanam Afaghzadeh , Amir Albadvi , Neda Abdolvand |
|
ISBN:
|
978-972-8924-89-8 |
|
Editors:
|
Sandeep Krishnamurthy |
|
Year:
|
2009 |
|
Edition:
|
Single |
|
Keywords:
|
Online shopping, Internet, Theory of Planned Behavior (TPB), grocery shopping, electronic commerce |
|
Type:
|
Full Paper |
|
First Page:
|
3 |
|
Last Page:
|
10 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
While a large number of customers in the USA, Canada and European countries shop on the Internet over and over again,
online shopping in developing countries is in the infancy stage. Therefore, in this research we want to explore the reasons
that shoppers do not intend to purchase online in developing countries. By applying the Theory of Planned Behavior
(TPB) we want to scrutinize the impediments of Internet shopping in general and Internet grocery shopping in particular.
We pin point the factors that affect online grocery shopping by analyzing the data. We notice that among the 10 factors
that influence Internet grocery shopping; social, technical, confidence, trust and affection are of main importance for
customers in developing countries such as Iran. |
|
|
|
|
|
|
