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Title:
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BANKING RELATIONSHIPS AND INTERNET BANKING |
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Author(s):
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João F. Proença , Marta M. Silva |
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ISBN:
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ISSN: 1645-7641 |
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Editors:
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Pedro Isaías |
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Year:
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2007 |
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Edition:
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V V,2 |
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Keywords:
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Banking Relationships, Internet Banking, Relationship Marketing, Self-services Technologies, Bank. |
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Type:
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Journal Paper |
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First Page:
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181 |
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Last Page:
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192 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study seeks to understand in what way the new practice of the use of Internet Banking, can affect
relationships that are established between banks and their customers. We research the links between the
concepts of the use of Internet Banking and of relationship marketing. The research was done in Portugal
and has identified three factors related with the use of Internet Banking which strengthen the relationship
between the parts: the intensity of Internet Banking use, the diversity of access locations and the
diversity of Internet Banking applications. |
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