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Title:
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AUGMENTING COMMUNICATION WITH VISUALIZATION: EFFECTS ON EMOTIONAL AND COGNITIVE RESPONSE |
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Author(s):
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Sabrina Bresciani, Margaret Tan, Martin J. Eppler |
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ISBN:
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978-972-8939-36-6 |
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Editors:
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Gunilla Bradley, Diane Whitehouse and Gurmit Singh |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Emotion, Cognition, Visual Mapping, Visual Representations, Knowledge Visualization |
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Type:
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Full Paper |
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First Page:
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11 |
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Last Page:
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18 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study evaluates the effects of interactive visual mapping on human communication. While we witness the emergence of new forms of human communication deploying interactive visualization, empowered by ICT tools that augment abilities in creating visualizations, their implications are still largely understudied. Beyond evaluating usability, this study focuses on assessing the new visual digital form of communication, in particular in the context of organizational communication, by analyzing the relationship between the emotional and cognitive response. We propose a model, building on theories from psychology, where visualization has a positive effect on the emotional response of the user that in turn has a positive impact on the cognitive response. We test the model through an experiment with experienced professionals, comparing a textual control condition to two visual representations, and find confirmation of our hypotheses. The study provides a contribution by showing that human communication can be shaped and enhanced by using interactive visual mapping tools, which empower users to swiftly craft clear and convincing messages. |
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