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Title:
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ANALYTICAL METHODS AND FACEBOOK |
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Author(s):
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Juraj Fabus, Nada Krivonakova, Jozef Fabus, Iveta Kremenova |
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ISBN:
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978-972-8939-72-4 |
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Editors:
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Piet Kommers, Pedro Isaías and Nik Bessis |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Facebook. Facebook Insights. The method of analysis. |
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Type:
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Poster/Demonstration |
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First Page:
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222 |
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Last Page:
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224 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Paper describes analytical methods used in the social network - Facebook, which is the most used in Slovakia. These methods are divided into two groups - internal and external analytical methods. A practical application of internal analytical method called Facebook Insights was realized on the web page of Department of Communication. |
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