Title:	AN EYE TRACKER STUDY TO DETERMINE IF A CONSISTENT WEB PAGE LAYOUT IMPROVES USER PERFORMANCE
Author(s):	Gautham Mamidi, Ratvinder Grewal
ISBN:	978-989-8533-52-4
Editors:	Katherine Blashki and Yingcai Xiao
Year:	2016
Edition:	Single
Keywords:	Eye-tracking, user performance, consistent layout
Type:	Poster/Demonstration
First Page:	343
Last Page:	345
Language:	English
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Paper Abstract:	This paper presents the results of a program that was written to convert a Web page to adhere to a consistent layout. Images and adverts are removed from the consistent layout. A usability test was conducted and eye tracking data was gathered. The results of experiment showed that users had different eye movements on Web pages depending on layout and design.
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