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Title:
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AN EYE TRACKER STUDY TO DETERMINE IF A CONSISTENT WEB PAGE LAYOUT IMPROVES USER PERFORMANCE |
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Author(s):
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Gautham Mamidi, Ratvinder Grewal |
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ISBN:
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978-989-8533-52-4 |
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Editors:
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Katherine Blashki and Yingcai Xiao |
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Year:
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2016 |
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Edition:
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Single |
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Keywords:
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Eye-tracking, user performance, consistent layout |
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Type:
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Poster/Demonstration |
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First Page:
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343 |
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Last Page:
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345 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents the results of a program that was written to convert a Web page to adhere to a consistent layout. Images and adverts are removed from the consistent layout. A usability test was conducted and eye tracking data was gathered. The results of experiment showed that users had different eye movements on Web pages depending on layout and design. |
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