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Title:
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AN EXPLORATORY EYE TRACKING STUDY OF VISUAL ATTENTION ON ARABIC WEB ADVERTS AND BANNERS |
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Author(s):
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Reem Al-Salloom, Weaam Al-Rashid, Buthainah Al-Dosary |
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ISBN:
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978-972-8939-19-9 |
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Editors:
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Hans Weghorn, Jörg Roth and Pedro Isaías |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Human factors, Eye tracking, Web design, Arabic interface |
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Type:
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Poster / Demonstration |
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First Page:
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245 |
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Last Page:
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246 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with banners and advertisements placed in various layouts. Our findings have implications for web design of Arabic interfaces. |
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