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Title:      AN EMPIRICAL STUDY OF NEW MEDIA USE & BEHAVIOR IN SINGAPORE
Author(s):      Ryohei Nakatsu, Chamari Priyanga
ISBN:      978-989-8533-16-6
Editors:      Bebo White and Pedro IsaĆ­as
Year:      2013
Edition:      Single
Keywords:      Maximum Communication, Social media, Behavior patterns, Formal and Informal, Digital Age
Type:      Reflection Paper
First Page:      368
Last Page:      372
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      The behavior patterns of social beings have transformed immensely due to the emergence of new communication media such as chat, blog, Twitter, Facebook, etc. The authors have carried out a qualitative research by interviewing a group of diverse individuals in Singapore, to determine patterns of behavior in relation to their use of new social media. The data reveals that certain behavior traits that have been consciously adopted or changed and that the new media has inadvertently created a line of confusion between the formal and informal communication and behavior.
   

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