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Title:
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A STRATEGIC ANALYSIS OF M-COMMERCE IN THE UNITED STATES |
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Author(s):
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Eun-a Park |
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ISBN:
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972-98947-1-X |
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Editors:
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Pedro Isaías and Nitya Karmakar |
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Year:
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2003 |
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Edition:
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2 |
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Keywords:
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M-commerce, mobile network operators, competitive strategies . |
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Type:
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Short Paper |
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First Page:
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745 |
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Last Page:
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749 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this paper is to provide some understanding on the key forces impacting on the successful evolvement of m-commerce in the US market from Mobile Network Operators (MNOs) standpoint through using Porters Five Forces model. The key to success in m-commerce is dependant on the power relationships among five forces: rivalry, supplier, buyer (customers), new entrants and substitutes. |
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