Proceedings of the IADIS International Conference e-Commerce and Digital Marketing Las Palmas de Gran Canaria, Spain 21 - 23 July 2015 Edited by Piet Kommers, Pedro Isaías and Heredina Fernandez Betancort ISBN (Book): 978-989-8533-42-5 ISBN (CD-ROM):

Titles Published in This Volume

PRIVACY-PRESERVING STATISTICAL ANALYSIS ON HEALTH DATA
Saeed Samet

A SEMI-AUTOMATIC APPROACH TO TRANSFORM AND LOAD CDA DOCUMENTS IN A DATA WAREHOUSE
Fabrizio Pecoraro, Daniela Luzi, Fabrizio L. Ricci

GAMIFICATION ELEMENTS IN DIABETES MHEALTH APPS: ANALYSIS AND RECOMMENDATION
Marwan S. Alluhaidan, Ala S. Alluhaidan

ADOPTION OF E-HEALTH IN PRIVATE AND PUBLIC HOSPITALS: A CASE STUDY OF BANGLADESH
Iskra Popova, Sabbit Asrafi

A MULTILAYER MOBILE ECOSYSTEM TO SUPPORT THE ASSESSMENT AND TREATMENT OF PATIENTS WITH COMMUNICATION DISORDERS
Vladimir Robles-Bykbaev, Martín López-Nores, Jorge García-Duque, José Juan Pazos-Arias, Juan Carlos Guillermo-Anguisaca

CONSUMER ADOPTION OF PERSONAL HEALTH RECORDS: AN EMPIRICAL INVESTIGATION OF PERSONAL & TECHNOLOGY FACTORS
Umar Ruhi, Armin Majedi

FINITE FUZZY SETS IN THE MEDICATION DECISIONS CONCERNING THE RETREAT OF SYMPTOMS IN RADIATION CYSTITIS
Elisabeth Rakus-Andersson, Janusz Frey

NURSESÂ’ KNOWLEDGE, PERCEPTIONS AND ATTITUDES TOWARDS THE USE OF ELECTRONIC MEDICAL RECORDS : A PILOT STUDY OF A CLINIC IN JEDDAH CITY, SAUDI ARABIA
Afrah Almutairi, Rachel McCrindle

INVESTIGATING FACTORS FOR HEALTH INFORMATION SYSTEMS USE BY PHYSICIANS IN DEVELOPING COUNTRIES
Olugbenga A. Adenuga, Ray M. Kekwaletswe

DESIGN OF A REFERENCE HANDLING SYSTEM FOR CLINICAL DNA SEQUENCING ANALYSIS
Jorun Børsting, Alma L. Culén, Morten C. Eike

EVALUATION OF INTERACTION MODES FOR MOBILE ACQUISITION OF FOOD-RELATED INFORMATION
Lübomira Spassova, Andreas Arens-Volland

PATIENT-INITIATED PERSONALISATION: PRIVACY, MOODS AND COLOURS
Maja van der Velden, Margaret Machniak Sommervold, Alma Leora Culén

METAVERSE RETAILING: ARE SVW USERS READY TO BUY REAL PRODUCTS FROM VIRTUAL WORLD STORES?
Diana Hassouneh, Malaika Brengman

MIND THE GAP! ARE LOCAL RETAILERS MISINTERPRETING CUSTOMER EXPECTATIONS REGARDING DIGITAL SERVICES?
Lars Michael Bollweg, Richard Lackes, Markus Siepermann, Peter Weber

FACTORS AFFECTING E-COMMERCE ADOPTION BY MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES IN INDONESIA
Indrawati, Ariwiati

MODELING THE PRICE-RELEVANCE RELATIONSHIP TO DRIVE USERSÂ’ DECISION MAKING
Angela Fortunato, Michele Gorgoglione, Umberto Panniello

A FRAMEWORK FOR DYNAMIC DATA QUALITY MANAGEMENT
Mortaza S. Bargh, Francois Mbgong, Jan van Dijk, Sunil Choenni

IS PURCHASING MORE EFFICIENT IN THE AUTOMOTIVE INDUSTRY? USAGE-BASED COMPARISON OF BUSINESS PROCESSES IN PURCHASING AS EXEMPLIFIED BY SAP ERP
Andreas Hufgard, Johannes Schulz

ARE INSTRUCTIONS VIA E-MAIL SUITABLE? HOW TO CHOOSE AN EFFECTIVE COMMUNICATION MEDIUM AFTER CHANGES IN IT-ENABLED WORKFLOWS
Matthias Lederer, Felix Missal

ECOSYSTEM MODELING FOR MOBILE VOICE BASED SERVICES; RURAL INDIAÂ’S BOTTOM OF THE PYRAMID VIEW
Himadri Das, Mikko Ruohonen, Gururaj Mahajan

EVALUATION OF RECOMMENDATIONS SUPPORTING BUSINESS PROCESS MODELING
Adam Styperek, Andrzej Szwabe, Pawel Misiorek

LONG-TERM NON-REPUDIATION OF ELECTRONIC HEALTH RECORDS
Tomasz Hyla

E-HEALTH SYSTEM ADOPTING A PRIORITY INDEX
Luca Lorenzi, Fernando Mattivi, Jonni Malacarne, Farid Melgani

PERSONNEL TRAINING FOR TELEMEDICINE CENTERS (A 15-YEAR EXPERIENCE OF THE INTERNATIONAL SCHOOL OF TELEMEDICINE)
Oleg Atkov, Andrei Selkov, Valeriy Stolyar

HEALTH AND SOCIAL CARE SERVICES FOR FRAIL PEOPLE: ICT AS A SUSTAINABLE ENABLER OF INTEGRATED CARE
Nicola Restifo, Federica Cirilli, Luca Gastaldi, Mariagrazia Fugini, Giulia Garavaglia and and Luca Chiantore

EFFICIENCY ASSESSMENT OF CHECK@FLASH: COST-MINIMIZATION FROM EHPADÂ’S PERSPECTIVE
Angela Martin, Elyonore Tsakeu, Gabrièle Piaton Breda

HIDDEN OPPORTUNITIES – E-COMMERCE IN FINLAND
Maija Korhonen

ONLINE ADVERTISING ON CONTENT AND SEARCH NETWORKS
Maria Elena Aramendia-Muneta

UNDERSTANDING CHALLENGES TO HIT SYSTEMS IMPLEMENTATIONS: A SOCIOTECHNICAL PERSPECTIVE
Salah Awami

KEY PRINCIPLES FOR EHEALTH BEHAVIOR CHANGE INTERVENTIONS
Robert J. Bensley, Jason Rivas

REAL-TIME VISUALIZATION OF HEART SOUNDS AND MURMURS ON A SMARTPHONE FOR A NOVICE
Noritaka Mamorita, Naoya Arisaka, Risa Isonaka, Tadashi Kawakami, Akihiro Takeuchi

DECI: DIGITAL ENVIRONMENT FOR COGNITIVE INCLUSION - IMPROVING ELDERLY CITIZENSÂ’ QUALITY OF LIFE THROUGH AN ICT-ENABLED PATIENT-CENTRIC HOME ENVIRONMENT
Paolo Locatelli, Nicola Restifo, Federica Cirilli, Roberto Moser

SKIN-ATTACHED SENSOR AND ARTIFACT REMOVAL USING CLOUD COMPUTING
Guangchao Ji, Wei Ouyang, Kunlong Yang, Geng Yang

CROWDFUNDING DEVELOPMENT IN SLOVAKIA
Juraj Fabus, Iveta Kremenova, Terezia Kvasnicova

THE USE OF GOOGLE TOOLS IN BUSINESS ACTIVITIES
Juraj Fabus, Iveta Kremenova,Terezia Kvasnicova

BRINGING WINE-MAKING BUSINESS ONLINE: WHAT MATTERS MOST TO CUSTOMERS
Michele Gorgoglione, Umberto Panniello, Daniela Buonamassa