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Title:
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VALUE CREATION THROUGH RELATIONSHIPS BUILDING ON PRIVATE AND PUBLIC SOCIAL MEDIA |
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Author(s):
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Maxim Wolf, Julian Sims and Huadong Yang |
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ISBN:
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978-989-8533-67-8 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2017 |
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Edition:
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Single |
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Keywords:
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Social Media, Actor Network Theory, Case Study, Theory Building, Human Resource Management |
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Type:
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Full Paper |
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First Page:
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141 |
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Last Page:
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148 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The qualitative multiple case study paper has two aims. One is the discussion of theoretical approach to theory building in Information Systems, specifically the power of Actor Network Theory in explaining IT and IS-use phenomena. The second aim is the investigation of bottom-up social media-use impact on traditionally top-down communication processes within Human Resource Management in organisations. The paper introduces a qualitative multiple case study which discusses actant networks their emergence, maintenance and extensions within three organisations. The emergent networks in each case are compared and discussed from the view-point of value creation. The finding suggest that complex interconnected and dynamic networks result in greater potential for value generation than hereto assumed managed and controlled communication flows. |
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