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Title:
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SOCIAL MEDIA IN HOSPITAL WEBSITES |
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Author(s):
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Alton Y.K Chua, Chu-Keong Lee |
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ISBN:
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978-989-8704-11-5 |
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Editors:
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Piet Kommers, Pedro Isaías, Claire Gauzente, Miguel Baptista Nunes, Guo Chao Peng and Mário Macedo |
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Year:
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2014 |
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Edition:
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Single |
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Keywords:
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Social media, healthcare, websites |
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Type:
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Full Paper |
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First Page:
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71 |
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Last Page:
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78 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Social media has enabled multi-way flow of information amongst patients and healthcare professionals in an unprecedented scale. Yet, little work has been done hitherto to examine the extent to which social media has been implemented in the hospital websites globally. Also, how social media applications have been used to support clinicians and patients remains largely unexplored. Hence, this paper seeks to address the following two research questions: (1) To what extent are social media applications prevalent in the hospital websites globally? (2) In what ways have Web 2.0 applications been used in hospital websites? To address these questions, a total 90 hospital websites across three regions, namely, Asia, Europe and North American were selected for analysis. Within each region, an equal representation of websites from non-profit, government and private hospitals was drawn. Using a combination of chi-square analysis and content analysis, a number of findings are discussed. This paper concludes with notes on limitations and future work |
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