|
Title:
|
RISING PROMINENCE OF MULTI-SIDED PLATFORMS IN WEB 2.0 ERA: CONCEPTUAL ANALYSIS AND DESIGN IMPLICATIONS |
|
Author(s):
|
Thuong T. Le , Monideepa Tarafdar |
|
ISBN:
|
978-972-8939-07-6 |
|
Editors:
|
Piet Kommers and Pedro Isaías |
|
Year:
|
2010 |
|
Edition:
|
Single |
|
Keywords:
|
Web 2.0, multi-sided platform, emergent market, modular architecture |
|
Type:
|
Full Paper |
|
First Page:
|
299 |
|
Last Page:
|
306 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
This paper offers a conceptual analysis of the rising prominence of multi-sided platforms (MSPs) in the Web 2.0 environment. It attributes this prominence to three intrinsic properties of Web 2.0 applications: the lightweight programming model, modular architecture and complementarities. It also identifies emergence as a defining feature of MSPs in addition to the other features well-recognized in the literature. It then elaborates some design implications for MSPs. Its contributions lie not only in offering some theoretical explanations for one of the transformational effects of Web 2.0 but also in filling a gap in the literature on MSPs and multi-sided markets. |
|
|
|
|
|
|
