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Title:
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DETERMINING CONSUMER WILLINGNESS TO BE INFLUENCED BY GOODGUIDE.COM PRODUCT INFORMATION ON ENVIRONMENTAL SUSTAINABILITY |
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Author(s):
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Rebecca Angeles |
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ISBN:
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978-989-8704-11-5 |
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Editors:
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Piet Kommers, Pedro Isaías, Claire Gauzente, Miguel Baptista Nunes, Guo Chao Peng and Mário Macedo |
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Year:
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2014 |
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Edition:
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Single |
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Keywords:
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Environmental sustainability, social networking, mobile devices, mobile apps, consumer behavior, value-belief-norm theory, New Environmental Paradigm (NEP) |
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Type:
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Full Paper |
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First Page:
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61 |
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Last Page:
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70 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The empirical study focuses on the use of information provided by an online environmental infomediary (OEI) GoodGuide.com to advise consumers on the overall and specific sustainability attributes of personal care and household chemical and food products. The value-belief-norm theory and the New Environmental Paradigm (NEP) scale are used as the theoretical frameworks for predicting the willingness of consumers to be influenced by GoodGuide.com information in their purchases and to influence others as well with this information. An experimental treatment was applied to a sample of both undergraduate and graduate students at the Faculty of Business Administration, University of New Brunswick Fredericton, Canada, after which a survey was administered to the respondents. Data analysis using a series of stepwise multiple regressions was used in this study. Study results indicate the usefulness of both theoretical frameworks in understanding consumer predisposition to use OEI provided information and the potential of social networking and use of mobile devices and apps in facilitating access and use of green information. |
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