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Title:
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CULTURA: A TWO CULTURAL MODEL FOR UNDERSTANDING HUMAN BEHAVIOR ON THE INTERNET |
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Author(s):
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Santosh Kumar Kalwar |
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ISBN:
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978-972-8939-52-6 |
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Editors:
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Katherine Blashki |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Human, Anxiety, Internet, Culture, Behavior |
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Type:
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Short Paper |
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First Page:
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321 |
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Last Page:
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326 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper addresses the questions of impact of culture on the Internet. It examines seven simple questions such as a) who are you: an Asian/Western? b) what is culture to you? c) how can culture aid in understanding human behaviour? d) what are the cultural issues that affects your feelings on the Internet? e) how do you feel for personalized or customizable webpage? and f) how would you rate five users cultural characteristics: i) Intuition ii) Privacy iii) Networking iv) Safety v) Self. The literature study showed that none of the followings --Trompenaars, Hampden-Turner and Hofstaders cultural models is suitable for comparing cultures, especially in case of Human-Computer Interaction. Ten university participants from two different culture participated, and the summary of the findings has been presented. Moreover, a two-culture model based on five parameters has been proposed and tested among participants. In order to understand the definition of culture, we asked participants about culture on the Internet. Thus, formulating various definitions of culture based on their feedback. |
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