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Title:
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BUSINESS MODEL FOR OCCUPATIONAL ACTIVATION OF ELDERLY PEOPLE VIA THE SERVICE E-MARKETPLACE PLATFORM RESEARCH STUDY OF POLISH MARKET |
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Author(s):
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Robert Kutera, Karol Lopacinski, Maja Leszczynska and Wieslawa Gryncewicz |
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ISBN:
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978-989-8533-67-8 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2017 |
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Edition:
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Single |
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Keywords:
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Occupational activation, elderly people, service e-marketplace platform, business model, market analysis |
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Type:
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Full Paper |
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First Page:
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43 |
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Last Page:
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50 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The authors address the issues of activating elderly people and improving their quality of life in the context of the possibility of increasing their effectiveness through the use of modern ICT solutions. The concept of the service e-marketplace platform for occupational activation of elderly people is presented and set in the context of Polish market conditions. Those entry data were gathered using three research methods: the extensive literature study, in-depth direct interviews and the survey dedicated to elderly people in Poland. On that basis the business model for implementation of such a platform for Polish market is proposed, what constitutes the main aim of the paper. The model includes the values provided to its users, the planned ways of achieving them, key market stakeholders and financial aspects following the Business Model Canvas methodology. The results of the research could be a guide for institutional stakeholders of the market on their way to reach their strategic goals in the area of activation of elderly users. |
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