Title:	A PROPOSAL FOR AN ARM FRAMEWORK FOR F2P MOBILE GAMES
Author(s):	Marisardo Bezerra de Medeiros Filho, Farley Millano de Mendonça Fernandes, Felipe Matheus Calado Oliveira de Souza and André Menezes Marques das Neves
ISBN:	978-989-8533-79-1
Editors:	Katherine Blashki and Yingcai Xiao
Year:	2018
Edition:	Single
Keywords:	Game design, Free-to-Play, Mobile Games, Acquisition, Retention, Monetization
Type:	Full Paper
First Page:	161
Last Page:	168
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	The mobile game market grows year after year through new distribution methods, design techniques and specific trends. The free-to-play (F2P) business model has been standing out in mobile app stores showing to be currently the most profitable way to monetize mobile games. User acquisition, retention and monetization are the main categories of an analytic business model framework, called ARM. However, the strategies used to acquire, retain and monetize users are spread throughout multiple sources, which makes the work of game designers and companies more difficult when developing the ARM strategy for a game. In this work, we present an ARM framework for F2P mobile games, which list and organize these strategies in a single source, considering categories, subcategories and specific elements. In this paper, we present the first version of the framework with a set of forty-five elements, eight subcategories, and three main categories.
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