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Title:
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WHY CONSUMERS RESIST APPLICATIONS PERCEIVED USEFUL? CASE E-INVOICING |
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Author(s):
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Miira Juntumaa |
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ISBN:
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978-972-8939-20-5 |
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Editors:
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Gunilla Bradley |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Adoption, resistance, consumer applications, electronic invoicing, the Comparative Method. |
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Type:
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Short Paper |
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First Page:
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193 |
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Last Page:
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197 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Favorable attitude towards a technology is conventionally thought to lead to its acceptance. Why, then, consumers often fail to act despite their favorable disposition? This paper looks into factors explaining user resistance. The data were collected through semi-structured consumer interviews about using electronic invoicing, the Comparative Method was used to analyze it. The analysis suggests two behavioral patterns leading resistance: 1) perceptual avoidance combined with regret avoidance prior to trying out the technology and general drive for consistency, and 2) situational factors. |
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