|
Title:
|
PUSH OR PULL? USING SOCIAL MEDIA TO INTERACT WITH CITIZENS |
|
Author(s):
|
Daniel Skog |
|
ISBN:
|
978-989-8533-67-8 |
|
Editors:
|
Piet Kommers and Guo Chao Peng |
|
Year:
|
2017 |
|
Edition:
|
Single |
|
Keywords:
|
Social media strategies, local government, citizens |
|
Type:
|
Short Paper |
|
First Page:
|
231 |
|
Last Page:
|
234 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
This paper reports from an ongoing study of how municipalities and local government agencies in Sweden and Norway, use social media to interact with citizens. The empirical material comprises interviews with representatives from seven different local authorities. The findings display how the social media strategies among the local authorities included in the study mostly involves push tactics, not really contributing to citizen engagement. Recommendations based on the obtained findings are provided for local government agencies striving for a higher level of interaction with citizens. |
|
|
|
|
|
|
