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Title:
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INTENTION TO USE CAMERA MOBILE PHONE BEFORE E-SHOPPING IN THE ARAB WORLD: TEST OF THE APPLICABILITY OF TAM 2 |
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Author(s):
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Kamel Rouibah |
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ISBN:
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978-972-8924-79-9 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Empirical study, TAM2, usefulness, ease of use, result demonstrability, output quality, social norms, image |
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Type:
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Full Paper |
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First Page:
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3 |
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Last Page:
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10 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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With the seamless inclusion of camera-mobile phone (CMP) into people's everyday life as trusted devices, businesses
have begun exploring their potential as an e-commerce tool. Even without Internet, CMP is a new technology that has
been wide spread in Kuwait. In this study, we report on the findings of the application of second technology application
model (TAM 2) to assess the intention to use CMP before retail shopping. Based on a sample of 151 users in Kuwait, the
study reveals that TAM2 is partially validated. Intention to use CMP is only determined by subjective norms, ease of use
and camera usefulness. Among external variables (image, job relevancy, output quality, and result demonstrability), only
job relevancy exerts an indirect effect on intention to use via usefulness. |
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