COVER - EC2012
	FRONT MATTER - EC2012
	DETERMINANTS OF ONLINE SHOPPERS WEB SITE CHOICE AND PERCEPTIONS: AN EMPIRICAL ANALYSIS OF KEY DIMENSIONS OF B TO C ONLINE TRAVEL AGENCIES WEBSITES Christine Amir
	AN EVALUATION ON THE EFFECT OF INTERACTIVE ADVERTISING DESIGN Chih-Hsiang Ko, Ai-Jing Tsai
	A CONFIRMATORY ANALYSIS OF THE DIMENSIONAL STRUCTURE OF THE UTILITARIAN MOTIVATIONS IN ONLINE CONSUMPTION Cintia Pla-Garcia, Francisco J. Martínez-López, Inma Rodríguez-Ardura, Juan Carlos Gázquez-Abad
	THREE PROTOCOLS FOR SECURING THE DATA PIPELINE OF THE INTERNATIONAL SUPPLY CHAIN Potchara Pruksasri, Jan van den Berg, Wout Hofman
	EXPLORING THE ROLE OF SITE CHARACTERISTICS IN TRUST CONSTRUCTS: A MUTUAL INFORMATION APPROACH Ana A. Andrade, Vitor V. Lopes, Augusto Q. Novais
	THE EFFECTS OF GENDER AND AGE ON THE ADOPTION OF ELECTRONIC EXERCISE DIARIES Markus Makkonen, Lauri Frank, Tuomas Kari, Panu Moilanen
	AN INTEGRATED MODEL OF CUSTOMERS’ CHARACTERISTICS AND THEIR PERCEPTIONS ON INTERNET BANGKING USE Hyun-Shik Yoon, Linsey M. Barker Steege
	A MODEL FOR USING EFFICIENT ANONYMOUS PAYWORD-BASE MICROPAYMENT IN MOBILE COMMERCE Hamed Jafarpour, Mehdi Shajari, Hoda Sheikholeslamigarvandani
	STUDY OF U-COMMERCE INTEGRATED WITH KNOWLEDGE MANAGEMENT IN THE AGRICULTURAL INDUSTRY OF PARANÁ / BRAZIL Oscar Dalfovo, Edson Luiz da Silva, Luiz Henrique da Silva, Rion Brattig Correia, Michael Samir Dalfovo
	TRUST, RISK AND INTENTION OF USE OF CROSS-BORDER ELECTRONIC COMMERCE IN JAPANESE CONSUMERS Vanessa R. Bracamonte Lesma, Hitoshi Okada
	ASSOCIATION BETWEEN INTERNET PRIVACY AND SECURITY CONCERNS IN E-COMMERCE AND E-HEALTH Ernest Johnson, Shanthi Johnson
	EXPLORING THE FACTORS PREDICTING CONTINUANCE USE OF MOBILE MICRO-BLOGS Xiaoyu Xu
	AN EXTENSION OF THE TAM MODEL FOR VIRTUAL LEARNING ENVIRONMENTS FROM A CONSUMER PERSPECTIVE Irene Esteban-Millat, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Rubén Huertas-García
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