COVER - EC2009
	FRONT MATTER - EC2009
	BARRIERS OF ONLINE SHOPPING IN DEVELOPING COUNTRIES: CASE STUDY IRAN Omid Bigdeli , Sanam Afaghzadeh , Amir Albadvi , Neda Abdolvand
	FACTORS AFFECTING CONSUMERS ADOPTION OF ECOMMERCE IN SAUDI ARABIA FROM A CONSUMERS’ PERSPECTIVE Fahad Aleid , Simon Rogerson , Ben Fairweather
	DOES FIT B2B E-COMMERCE FOR AGRIBUSINESS? A FIRST APPROACH FOR TRUST EVALUATION ISSUES IN SPANISH AGRIFOOD SECTOR Fernández Mª Cristina , Isabel De Felipe , Briz Julián
	STRATEGIC ALIGNMENT AS A WAY OF ADDRESSING THE BARRIERS TO E-BUSINESS ADOPTION Eduardo Escofet , María José Rodríguez , José Luis Garrido , Lawrence Chung
	ECUSTOMS CASE STUDY: MECHANISMS BEHIND COOPERATION PLANNING María Laura Ponisio , Pascal Van Eck , Lourens Riemens
	FINDING TREND LEADERS FROM MARKETING TRANSACTION DATA Masakazu Takahashi , Kazuhiko Tsuda , Takao Terano
	ADDING VALUE TO ENTERPRISEWIDE SYSTEM INTEGRATION: A NEW THEORETICAL FRAMEWORK FOR ASSESSING TECHNOLOGY ADOPTION OUTCOMES Linda Wilkins , Paula M.c. Swatman , Duncan Holt
	IEBS: A MODEL FOR INTELLIGENT E-BIDDING Pedro Brandão Neto , Sofiane Labidi , Rafael De Souza Cunha , Rafael Soares Cruz
	AN APROACH FOR SEMANTIC-BASED EC MIDDLEWARE Ejub Kajan , Leonid Stoimenov
	SMART SHOPPING SPACES: CONNECTING MERCHANTS AND CONSUMERS BY INNOVATIVE ONLINE MARKETPLACES Peter Leitner , Thomas Grechenig
	FROM A RETAIL-BASED E-MICROPAYMENT PROGRAM TO A MULTI-PURPOSE PROGRAM: WHICH CRITICAL FACTORS ARE NEEDED FOR SUCH A TRANSFORMATION? Wee Kheng-tan , Yu-jie Tan
	SITE PERSONALIZATION PROCESS BASED ON NAVIGATIONAL BEHAVIOR AND FUZZY ONTOLOGY Juliano Z. Blanco , Antonio Francisco Do Prado
	A CONTENT ANALYSIS OF WEB-SITE QUALITY OF ONLINE AUCTION SELLERS Fen-hui Lin , Chiu-chu Hwang
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