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Title:
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EVALUATING EGROUPS FOR COLLABORATIVE MARKETING PLANNING BY FIRST-YEAR BUSINESS STUDENTS |
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Author(s):
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Tania von der Heidt |
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ISBN:
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978-972-8939-67-0 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Curriculum design, eGroups, marketing planning, assessment, eLearning environment |
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Type:
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Full Paper |
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First Page:
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99 |
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Last Page:
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106 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Academics are charged with continuous curriculum improvement in a move toward more learning-centredness and authentic assessment. Changes to curriculum are to be informed, in part, by student feedback on assessment, as well as insights into student learning processes. With delivery of courses to domestic and international cohorts in internal and external modes, this task is challenging, particularly for large first-year units. This paper presents a curriculum innovation and renewal involving the group design for a major new collaborative marketing plan assessment in a compulsory first-year Marketing unit within a Bachelor of Business course. The efficacy of the design is evaluated for 105 external students in Session 2 in 2011. Three main sets of improvements to eGroup design are identified and implemented in Session 3 2011 (for 43 external students). The impact of these improvements is also reported. The findings can be used to inform curriculum renewal toward more experiential learning within external and converged learning contexts. |
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