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Title:
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CYBERNETIC E-LEARNING MANAGEMENT MODEL ON THEORY-TESTING BY CASE RESEARCH AT ADIDAS GROUP |
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Author(s):
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Bernd Hilgarth |
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ISBN:
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978-972-8939-46-5 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Cybernetic e-Learning Management Model, adidas Group; Action Design Research; Theory-Testing Case Research |
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Type:
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Full Paper |
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First Page:
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35 |
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Last Page:
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42 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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With this paper the application of the Cybernetic e-Learning Management Model will be described by the theory-testing case research (Järvinen, 2004) that was done in the real-life context of adidas Group. The Cybernetic e-Learning Management Model (Hilgarth, 2011) claims a holistic management approach for e-Learning in internationally operating organizations. Respecting the basic principles of systemic-evolutionary management of complex organizational situations, the model provides an e-Learning framework for structuring and preparing decisions in an early stage situation (first move & setup stages). It might help to manage the effectiveness and efficiency in the case of e-Learning operations (incremental stage) and it is designed to support the activities in the re-design stage for e-Learning in internationally operating organizations. With its elements and basic philosophical logic it might cover the demand for a comprehensive instrument in the management of e-Learning in the complex situation of internationally focused and operating institutions. adidas Group and its internationally distributed retail shop network cover this situation. The project, including a readiness check with 26 interviews with internationally distributed subject matter experts on HR, IT and Organization in the adidas Group, confirms the need of the method the Cybernetic e-Learning Management Model offers in the firstvmove & setup stages to identify the maturity of the organization with respect to the introduction of e-Learning. Secondly, the investigation shows the applicability of the model. |
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